Blogs

What is Conversion Rate Optimization?

What is Conversion Rate Optimization?

By now we know what your conversion rate is right? The number of people that visit your site is not nearly as important as the people that do something on your website. We want people to make an online purchase, download more information like a whitepaper or a catalog, subscribe to your newsletter or blog, contact you or something of that nature. Getting people to do that thing is website conversion.

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Movies: "Bridesmaids"

Movies: "Bridesmaids"

 

Sigmund Freud once asked the question, “What do women really want?”  Thanks to “Bridesmaids,” we now have the answer:  to make us laugh uproariously.

 

You may have heard how this movie came to be.  Impressed by Kristen Wiig’s supporting performance in 2007’s “Knocked Up,” producer-director Judd Apatow told her that if she brought him a screenplay he’d put it on screen.   Wiig (who regularly steals the show on “Saturday Night Live”) got together with comedy sketch pal Annie Mumulo (who has a cameo in “Bridesmaids” as the nervous woman on the plane) to write this movie.  

 

Find What Facebook Pages Like Your Facebook Business Page

Find What Facebook Pages Like Your Facebook Business Page

Creating a Facebook page for your business is a pretty good idea; most of the world seems to be on it, public business pages are indexed by search engines and it is an easy way to interact with your fans, customers and people in your industry.

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Movies: "Jumping the Broom"

Movies: "Jumping the Broom"

Hollywood just loves wedding movies -- it makes so many of them.  And why not?  A wedding is a self-contained story arc with multiple characters.  There's romance, family intrigue, hot bridesmaids, hunky best men, lots of drinking and emotions running high.  

Did I mention hot bridesmaids?

"Jumping the Broom" is a small wedding movie set in the prestigious African-American enclave of Martha's Vineyard (but mostly shot in tax-sheltered Nova Scotia), featuring a talented black cast, most of whom come from various TV series.  

At center stage are Sabrina Watson (Paula Patton, Ms. Rain in "Precious") and Jason Taylor (Laz Alonso, known to some as Det. Gil Puente from the TV series "Southland").  They meet cute in New York, just after Sabrina has promised God she will not give away her "cookie" to anyone other than her future husband.

Fast forward six months, to the wedding weekend, cookie still undelivered.  

Movies: "Thor"

Movies: "Thor"

So you want to make a summer blockbuster?  Here’s all you have to do.  

 

First, option a Marvel Comics hero -- any one of them should do the trick.  Next, scrape together a jillion dollars for special effects and hire a small army of (mostly French) CG professionals.  Then find yourself an appealing leading man -- say, blond Australian hunk Chris Hemsworth (Thor).  Toss in a few big name supporting actors like Natalie Portman (Jane Foster), Anthony Hopkins (Odin) and Rene Russo (Frigga, and please don’t snicker).

Movies: "Fast Five"

Movies:  "Fast Five"

With the arrival of “Fast Five” in movie theaters, I declare the summer movie season officially open.  

 

This continuation of the “Fast and Furious” franchise delivers all the rock-’em-sock-’em mayhem summer audiences are presumably looking for, while borrowing plot points from the far more sophisticated “Oceans Eleven” series.  Still, it’s a rousing action pic set in exotic Rio de Janeiro, which makes for a different point of view, I guess.

 

What is Facebook Newsfeed Optimization?

What is Facebook Newsfeed Optimization?

There is a lot of talk about Facebook Newsfeed Optimization and Social Media Optimization going on. Some are saying it is as important as SEO.

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